Jeffs’ Brands Ltd. (Nasdaq: JFBR, JFBRW), an e-commerce firm specializing in the Amazon Marketplace, revealed its intention today to launch an innovative strategic plan for managing a crypto treasury through artificial intelligence. This Treasury Program is designed to use advanced AI to maximize the yields generated from a portfolio of five premier cryptocurrencies, including Bitcoin and various stablecoins.
Pending the establishment of its crypto wallets, the Company plans to dedicate up to $75 million toward the Treasury Program. These funds will be sourced from the net proceeds of a recently committed private placement of convertible promissory notes with an institutional investor, contingent on the closing of the placement’s remaining tranches. To date, the company has secured $4.5 million in gross proceeds and stands to receive as much as an additional $85.5 million.
The management of the Treasury Program will be handled by Quantum Crypto Assets Treasury Management Ltd. (“Quantum Crypto”). Quantum Crypto is a firm associated with Tectona Ltd., one of Israel’s most prominent public crypto companies, which also possesses a 41% interest in the leading Israeli crypto trading platform, Horizon Digital Assets Ltd. (“Horizon”).
Under the terms of a contract signed on August 4, 2025, Quantum Crypto will deliver crypto treasury management services to Jeffs’ Brands. This includes supplying the necessary infrastructure for the proposed activities and overseeing speculative trading and staking services. Critically, all actions taken under the agreement are subject to the review and final approval of Jeffs’ Brands, which will maintain complete ownership of its digital assets and private keys. Quantum Crypto is also charged with ensuring all operations meet regulatory standards, including Know Your Customer (KYC) and Anti-Money Laundering/Counter-Terrorism Financing (AML/CTF) protocols.
In exchange for its services, Quantum Crypto will be compensated with a one-time setup charge of $25,000, a monthly management charge equal to 0.125% of the average daily balance of the company’s crypto assets under its management, and a performance-based commission of 20% of the gross revenue Jeffs’ Brands earns from staking. Furthermore, the company will grant Quantum Crypto a warrant to acquire up to 27,619 of the company’s ordinary shares at an exercise price of $0.01 per share, which represents about 4.99% of Jeffs’ Brands’ current outstanding shares. This compensation arrangement is structured to align the long-term interests of both parties and foster the success of the Treasury Program, subject to all applicable laws.
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